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Seriously Avril Lavigne, What The Hell?

January 24, 2011

As those of you who peruse the internets may be aware, Avril Lavigne ‘dropped’ the video clip to her new single What The Hell over the weekend.  Now, in honour of my mother always telling me ‘”if you don’t have anything nice to say, don’t say anything at all”, here are five things that I like about Avril’s new video :-

01 – In the short space of 3 minutes and 45 seconds, she manages to squeeze literally twenty-seven separate pieces of irrelevant product placement into the proceedings.  Even Grand Pop Dame Britney Spears has only ever made it to the high teens in any one video.  Good work French Month Of April, good work!

02 – I like the fact that she’s clearly not intimidated singing a song that is so clearly out of her range.  I mean, the notes required on the bridge in particular are basically in a different solar system to anything Av’s can hit without help from her good friend The Auto-tune Fairy.

03 – The song is kind of catchy.  Not catchy in a ‘Hey Hey You You I Don’t Like Your Girlfriend’ kind of way, but more in a ‘Let Go album track’ way.

04 – The face / hand gesture combo she whips out at the 1:25 mark is the most delightfully absurd thing I’ve seen since Cher tried to move her face during Burlesque.

05 – The guy is really hot.  Actually, this makes me dislike her even more, because it’s such a waste.  Urgh, sometimes Avril is just the WORST.

Fun Pop FACT – Losing Grip is the best song she has ever recorded, ever.  No wonder she looks so miserable all the time, girlfriend basically blew her load by peaking with the first track on her first ever album.  That’s a long time to be headed downhill.

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